Learn All About Atlanta Interactive Marketing
| 2:52:00 PM |
Consumers
take part in interactive marketing every time they check their email or
use social media. With every click of your mouse and every phrase you
type into your search engine, you as a consumer are communicating with
companies that are attempting to sell you something. This is interactive
marketing. Atlanta is a major force in this new way of selling, and it
is the home of Atlanta Interactive Marketing Association, also known as
the AIMA.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
This two way dialogue between consumer and seller is best facilitated by the Internet. Within the Internet, social media is a strong component of conversational advertising. Although the consumer may not be fully aware he or she is communicating, they are in fact communicating with every click of their mouse. The old fashioned survey is another form of interactive advertising, but it is not as accurate or effective.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
This two way dialogue between consumer and seller is best facilitated by the Internet. Within the Internet, social media is a strong component of conversational advertising. Although the consumer may not be fully aware he or she is communicating, they are in fact communicating with every click of their mouse. The old fashioned survey is another form of interactive advertising, but it is not as accurate or effective.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
About the Author:
Benjamin
W. Luffkin has been a Marketing executive for over 10 years. He is
really passionate about all the new and exciting opportunities that are
now available for companies to brand and market themselves across the
internet. To learn more about Atlanta best search engine optimization company he suggests you click here to learn more.
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